Billboard Advertisement: Tidewater Transit
This mock project for Tidewater Transit focused on designing a large-format billboard advertisement aimed at recruiting experienced truck drivers with Tanker, HazMat, and Bulk certifications. The design emphasizes a clear hierarchy and bold visuals to quickly capture the attention of drivers on the road.
Strategic use of imagery, concise copy, and brand colors ensures readability and impact, guiding viewers to apply via the QR code or listed CTA. The layout conveys trust and professionalism while seamlessly integrating all required assets, including the logo, headline, CTA, QR code, and imagery.
Goals:
Capture attention quickly with a strong, easy-to-read design.
Effectively communicate opportunity and professionalism to qualified drivers.
Maintain consistency with Tidewater Transit’s brand identity.
Software Used: Adobe Photoshop