This mock bench advertisement for Tool Fetch was designed to promote the brand’s four main product categories through a bold, easy-to-read layout. The goal was to capture attention quickly while maintaining brand consistency and visual balance within limited space. Research and analysis of Tool Fetch’s website informed the color palette, typography, and overall tone.

The process included vectorizing the company’s logo from a PNG to a scalable EPS format, developing four rough layout sketches, and refining the strongest concept into the final digital design. Strategic hierarchy and concise text ensure legibility from a distance, while subtle depth effects and brand-aligned visuals enhance visual appeal.

Software Used: Adobe Illustrator, Adobe Photoshop

Results: A visually strong, brand-consistent bench advertisement concept that effectively communicates key product offerings within seconds of viewer engagement.