Dead Club Paranormal is a personal YouTube project centered on real-world paranormal investigations told through an atmospheric, storytelling lens. The logo was designed to capture the intrigue and investigative nature of the channel while maintaining visual clarity suitable for digital, video, and merchandise applications.

The process began with exploratory sketches inspired by mystical and investigative symbols. The chosen design emphasizes simplicity and symbolism, avoiding the clichés often found in paranormal branding. Bold, modern typography paired with subtle historical undertones creates a sense of credibility and intrigue, while the color palette—deep red contrasted against grey and black—enhances the tone of mystery and tension. Every element was refined for balance, adaptability, and memorability across platforms.

Software Used: Adobe Illustrator, Adobe Photoshop (merch mock up)

Results: A distinctive, versatile logo that conveys both mystery and professionalism. This project strengthened my understanding of how thoughtful contrast, proportion, and restraint can create a powerful emotional impact while ensuring brand consistency and adaptability across diverse formats.