This mock menu redesign for Taco Tote was developed as part of a larger rebrand project, aiming to create a cohesive and modern visual identity that reflects the brand’s authentic Mexican roots. The goal was to design a clean, organized menu layout that showcases the food while maintaining strong brand consistency and readability.

The process involved developing a custom color palette, selecting complementary typography, and designing a new logo to unify the brand’s look. Custom vector elements and patterns were created in Adobe Illustrator to add texture and personality, while Photoshop was used to mask and integrate salsa imagery for a realistic mock-up presentation.

Software Used: Adobe Illustrator, Adobe Photoshop

Results: A cohesive, vibrant menu design that reinforces Taco Tote’s refreshed brand identity through consistent use of color, type, and handcrafted visual elements.