Overview:
Keene Plumbing Services is a responsive commercial plumbing website designed to establish credibility, showcase experience, and create a professional online presence for a Florida-based plumbing contractor. The goal of the project was to build a clean, modern website that clearly communicates the company’s services, certifications, and industry experience while making it easy for contractors and potential clients to request a quote or make contact.

The design process focused heavily on structure, hierarchy, usability, and search visibility. Strong typography, straightforward navigation, and strategic content placement were used to reinforce professionalism and trust, while SEO-conscious page structure, headings, metadata, image optimization, and service-focused content organization were incorporated to improve discoverability in search engines. The site also emphasizes real project experience through testimonial integration, service organization, and responsive layouts optimized for both desktop and mobile viewing.

Throughout the project, attention was placed on balancing visual simplicity with informative content. Layout decisions were guided by the needs of commercial clients and contractors who value clarity, reliability, and quick access to important information. The final website presents Keene Plumbing Services as an experienced and dependable commercial contractor while maintaining a clean, accessible, and search-friendly user experience.

Software Used:
Squarespace
Adobe Illustrator
Adobe Photoshop
Canva

Results:
A fully responsive commercial plumbing website that strengthens Keene Plumbing Services’ professional presence and improves the company’s ability to showcase services, certifications, and completed work online. The project also established foundational on-page SEO practices to support long-term online visibility and local discoverability. This project strengthened my skills in responsive web design, SEO-focused structure, client communication, content organization, and designing for real-world business goals while completing my first full website build for a client.