Billboard Advertisement: Tidewater Transit
Overview:
This mock project for Tidewater Transit focused on designing a large-format billboard advertisement aimed at recruiting experienced truck drivers with Tanker, HazMat, and Bulk certifications. The design emphasizes a clear hierarchy and bold visuals to quickly capture the attention of drivers on the road.
Strategic use of imagery, concise copy, and brand colors ensures readability and impact, guiding viewers to apply via the QR code or listed CTA. The layout conveys trust and professionalism while seamlessly integrating all required assets, including the logo, headline, CTA, QR code, and imagery.
Software Used:
Adobe Photoshop
Results:
A clean, high-impact billboard concept designed to capture attention quickly while clearly communicating Tidewater Transit’s hiring message through bold visuals and concise messaging.